rapt in the news

Monica and Cindy headed over to the WGBH studios to meet with the team for an article on sustainability during the holidays. Thanks Catherine and Elena!

Canvas Rebel shares stories about entrepreneurs and creatives on their platform. They recently got to know Rapt reusable gift wrap and shared it with their community. Thanks, Sarah!

REMODELISTA
The Organized Home: Smart Solutions for every room in the house

With 7 children between them, moms Monica O’Neil and Cindy Estes were horrified by how much paper waste was created at each birthday party or holiday event—30 million trees-worth per annum, by some estimates!

CHRONICLE: Thursday, May 13: Going Retro

Sales of this item are up nearly fifty percent over the last year, according to some retailers. No not hand sanitizer, typewriters!
NEEDHAM, Mass. — Sales of this item are up nearly fifty percent over the last year, according to some retailers. No not hand sanitizer, typewriters! Tonight, Nicole Estaphan is going retro: the return of roller skating, unique group scavenger hunts, and a new take on an old tradition of fabric wrapping paper. Also tonight, the revival of the triple decker bringing generations of family members under one roof.

Minding your Business with Jodi-Tatiana Charles

Monica and Cindy got together with Jodi-Tatiana Charles for a conversation about the business of starting Rapt and how it all came together.

BostInno

Rapt fabric startup eyes a world with no gift wrap waste

Innovation, eco-consciousness and resilience are at the heart of Rapt: a Boston-based reusable fabric company looking to replace the use of traditional wrapping paper.

Rapt grew from its founders' collective realization about how much waste is created by wrapping paper at the end of events and holidays.

Founders Monica O’Neil and Cindy Estes have seven children between them, and the two-woman team says the company is striving to create a better world for everyone’s children to grow into. The duo are working intentionally to obtain eco-conscious life habits can make a substantial difference…

The Boston Globe

To cut paper waste, Belmont entrepreneurs sell reusable cloth gift wrap

One day, Belmont resident Monica O’Neil was at a store purchasing several rolls of wrapping paper when she thought about the piles of trash that would soon be waiting for her as a result.

“I said to [the cashier] this is such a waste; all I can visualize is bags and bags of garbage on Christmas Day. All this beautiful wrapping paper is going into the trash and while paying for all this I said ‘do you sell reusable gift wrap?’ she goes ‘no but that’s a great idea,’” O’Neil said.

SPRINGWISE - SUSTAINABLE GIFT WRAPPING MADE FROM FABRIC

Two women have started up a company that sells sustainable and reusable gift wrap made from cloth 

Spotted: On average, Americans alone generate 4 million pounds of rubbish each year from used gift wrapping – at a cost of around €10.6 million. Now, Monica O’Neil and Cindy Estes are determined to do something about it. The pair, who have seven children between them, met at the playground and teamed up to develop Rapt, a sustainable gift wrap made from fabric.

Edible Boston

Replaces wrapping paper and the waste that goes with it. Forget the hunt for scissors and tape; Rapt does it all. Use it year after year, from birthdays to Mother’s Day to the holidays. Gorgeous and GREEN! Woman-owned, made in Fall River, MA. $28/3-sheet set

Going Zero Waste

Thank you to Kathryn for including us in the Eco Challenge article! Never shop for wrapping again and keep wrapping paper out of the landfill - it’s a win all around!