The Trash Hangover
Were you sitting on the living room floor surrounded by boxes, tissue and wrapping paper? All that needed to be cleaned up and most heading to landfill. That is what we call The Trash Hangover and it is the reason we started Rapt. We spent so much time and money buying all this beautiful wrapping paper and ribbon - asking for the extra box at the store - and then throwing it all away. The waste felt overwhelming and we thought there had to be another way - a better way!
And when we did our research we realized how big this problem really is. In the last five years Americans have spent around 12.6 M on giftwrap and most of it is thrown away - that adds up to about 6,000 football fields full of landfill! Not only is it a waste of money, it’s a lot of physical waste.
And the reason most of it ends up in landfill is the the same reason you bought in the first place - the beautiful shiny finish and the metallic accent. Those dyes and laminates can’t be recycled because they complicate the recycling stream at the facilities. It’s too much!
The world is waking up to the need for sustainable products. The Zero Waste and Low Waste communities are growing. On Instagram #zerowaste currently has 6.9 million posts!
With Rapt you can use your gift wrap over and over for a lifetime of giving! And it will look even more beautiful - inside and out!